Description

Develops, coordinates and implements strategic marketing, communications and promotional initiatives for Visit Grand Prairie to increase destination awareness, visitor engagement and tourism growth. Manages destination marketing efforts across digital platforms, social media, website, public relations, content development, advertising support and multimedia campaigns while ensuring consistency with the Visit Grand Prairie brand and Marketing Plan.

This position supports the promotion of Grand Prairie as a premier destination for leisure travel, sports tourism, meetings, events and group travel markets through creative storytelling, digital engagement, public relations and collaborative marketing initiatives.

Requirements

Essential Job Functions
 

This information is intended to describe the key responsibilities of the position. The following examples do not identify all duties performed by any single incumbent

This position has responsibilities that require exerting up to 30lbs. occasionally, 10lbs. frequently, or negligible amounts constantly, OR require walking or standing to a significant degree.

 Manages Visit Grand Prairie digital platforms, including website content, social media channels, blogs, e-newsletters, and targeted marketing campaigns.

 Develops and maintains annual content calendars featuring destination-focused content, promotions, events, photography, and video assets tailored to tourism audiences, including leisure, sports, meetings, SMERF, and group travel markets.

Creates, curates, and manages engaging content for social media platforms, including graphics, photography, video, reels, stories, blogs, and promotional campaigns while ensuring brand consistency and audience engagement.

Monitors, responds to, and engages with social media audiences while tracking analytics, trends, and platform performance to optimize content strategy and digital engagement.

 Manages and maintains the Visit Grand Prairie website through content management systems (CMS), ensuring website content remains accurate, timely, user-friendly, mobile responsive, and optimized for search engine visibility (SEO).

Coordinates website updates and troubleshooting with internal staff, partners, and vendors while maintaining organization of website assets and digital files.

 Writes, edits, and distributes press releases, media advisories, newsletters, blogs, marketing copy, and promotional materials to support tourism marketing efforts and destination storytelling.

Develops and manages public relations initiatives including media outreach, story development, influencer relations, press tours, media missions and promotional opportunities designed to increase positive destination coverage.

Coordinates with local attractions, hotels, restaurants, venues, event organizers, and tourism partners to gather promotional information, event details, and collaborative marketing opportunities.

Designs and produces marketing collateral, including digital advertisements, social graphics, brochures, signage, presentations, print materials, and promotional campaigns for Visit Grand Prairie initiatives.

Captures and edits photography and video content for use across marketing campaigns, social media, website content, presentations, and tourism promotions.

Maintains organized digital asset management systems, including photography, video, graphics, and marketing files. Assists with development, coordination, and monitoring of paid advertising campaigns, including digital, social, print, and cooperative tourism marketing initiatives.

Tracks and evaluates marketing performance through analytics and reporting tools, including website traffic, campaign metrics, social media insights, and return on investment (ROI). 

Coordinates and publishes event listings and tourism information across multiple calendars, partner websites, publications, and tourism platforms.

Assists with planning and execution of tourism-related events, media tours, familiarization tours, press conferences, grand openings, trade shows, and promotional activations.

Represents Visit Grand Prairie at conferences, conventions, trade shows, community events, and tourism-related functions as needed, including overnight travel.

Provides customer service by assisting visitors, residents, and stakeholders through phone, email, social media, and in-person inquiries regarding hotels, attractions, events, restaurants, and destination information.

Performs other related duties as assigned.

Minimum Qualifications
 

Any combination equivalent to experience and training that would provide the required knowledge, skills, and abilities may qualify. A typical way to obtain the knowledge, skills and abilities would be:

Education: Work requires broad knowledge in a general professional or technical field.   Knowledge is normally acquired through four years of college resulting in a bachelor’s degree or equivalent.

Experience: Over one year up to and including two years.
Licenses: Valid Driver's License required 
 
PREFERRED KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of destination marketing, tourism promotion, public relations and digital marketing strategies.

Knowledge of social media management, content creation, branding and audience engagement techniques.

Experience with website content management systems (CMS), email marketing platforms and digital analytics tools such as Google Analytics and social media reporting platforms.

Experience with graphic design, photography and video editing software including Adobe Creative Suite, Canva or similar programs.

Strong written and verbal communication skills with the ability to create compelling marketing and promotional content.

Ability to manage multiple projects and deadlines in a fast-paced environment while maintaining attention to detail and organization.

Ability to build and maintain effective working relationships with tourism partners, media representatives, community stakeholders and the public.

Ability to work occasional evenings, weekends and special events as required.